Media Ideas

Tuesday, November 21, 2006

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Tuesday, September 12, 2006

Once again Jim Baen's Universe, the science fiction magazine has a great idea.
In addition to distributing in many digital formats, the magazine offers a unique FIRST— an animated cover that doubles as a screensaver, done by their cover artist David Mattingly.

Check out their animated covers at

Thursday, July 27, 2006

Multiple formats, at no Cost

Magazines not ready to go completely digital, can learn from Jim Baen's Universe.
This new science fiction magazine is distributed in many formats. Subscribers can print their very own copy of the magazine themselves. The files are organized by story, so each story can be printed out separately.

In addition to pdf, downloads in Mobipocket, Palm, MSReader, Rich Text Format, Rocket eBook, and HTML are also available…
Check it out at

Saturday, June 24, 2006

Old page, New tricks

As circulation continues to drop, newspapers are searching for ways
to build reader interests, starting with the front page, which is undergoing everything "from simple cosmetic changes in some newspapers to expensive, full-fledged makeovers in others".

Read more about this in the article Remaking the Front Page

Saturday, May 27, 2006

Position of Privilege

Proximity to the TOC is always a desirable place for an advertiser. In an innovative deal (estimated at $5 million) Philips has arranged for the TOC to be placed on the very first page of four leading Time Inc magazines—Time, Fortune (May 1, 2006), People and Business 2.0—with an ad directly across on the inside front cover.
Read more about his novel deal on WSJ online

Tuesday, April 25, 2006

Nonlinear Magazines

Magazines have always been nonlinear: People read the portions they want, when they want, and where they want. With that in mind, March Issue of MediaPost’s Media magazine had a non-linear layout consisiting of 52 unattached pages stuffed into a clear plastic binder.
Read more about this unique experiment at