Media Ideas

Saturday, May 27, 2006

Position of Privilege

Proximity to the TOC is always a desirable place for an advertiser. In an innovative deal (estimated at $5 million) Philips has arranged for the TOC to be placed on the very first page of four leading Time Inc magazines—Time, Fortune (May 1, 2006), People and Business 2.0—with an ad directly across on the inside front cover.
Read more about his novel deal on WSJ online